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Building Customer Loyalty with Nikhil Naidu

How do you build customer loyalty and reduce customer churn? By implementing a loyalty programme. Nikhil Naidu, lead of product marketing activities for Yotpo loyalty and referral software products, has a vast experience in customer loyalty. Key takeaways: How a loyalty programme can help your brand How to combat customer churn (and what is likely to cause customer churn) The link between user-generated content and loyalty What the market can expect to see in terms of customer loyalty in 2020

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